Wander.ful is a sustainable streetwear fashion label, it uses only eco friendly materials and it conveys an attitude of non-conformity with the current status quo on its t-shirts and sweaters prints. The website concept is to reflect the somewhat minimal print design and it is focused on custumers’ stories and experiences with the label’s products much more than just wanting to sell goods. To achieve this a custom front-end posting system was developed to encourage people to participate by sharing their own “story” on the site.
Business: Fashion webshop
Technical details: WordPress custom theme, Genesis, Woocommerce, Responsive
Status: live at http://wander-fulstories.com/
The Concept Caught
It needs to be about the people, not just another site to sell “things”.